Services
Audits & Recommendations
Review and assessment of current marketing strategies, planning processes and results; marketing team structure, roles and responsibilities, and depth of bench; vendor management; technology infrastructure, utilization and integration requirements.
Strategy & Planning
Strategy and plans based on business goals and revenue impact. Marketing programs mapped to support product/service availability and launches, market dynamics and sales needs. Dashboards based on stakeholder requirements. Budgeting based on business priorities and ROI expectations.
Demand Generations Programs
Scalable programs to drive higher opportunity creation and close won rates. Digital marketing, content marketing, partner marketing and customer marketing components are integrated as appropriate; defined metrics and timelines for execution.
Digital Marketing
Holistic view of planning and implementation across all relevant digital channels and prospect/customer touch points, including, but not limited to owned digital properties, online advertising, and social media channels.
Product Marketing
Target market identification, value proposition definition, messaging platforms, go to market planning; developing materials for sales enablement and tools to build constructive Sales-Marketing alignment.
PR & Influencer Relations
Modern approaches to ensure the brand and offering are top of mind and viewed favorably by target audiences; leveraging strategic storytelling to use across marketing programs; cultivating effective relationships with analysts.